Practical privacy.
Built for AdTech.
Privacy support that grows with your business, from early compliance to global multi-region operations.
Mission: compliance without complexity
At BidSafe One, our mission is to make privacy practical for AdTech teams. We remove the regulation complexity that slows products down, offering guidance that fits your workflows. With a blend of legal insight and deep AdTech expertise, we help teams move forward with confidence.
Meet your AdTech & privacy team
Liz Tokareva
CEO & AdTech Product Expert
About Liz:
- 10+ years in AdTech product strategy and operations
- Led cross-functional teams across Europe and the U.S.
- Built and scaled multiple AdTech products from concept to market
- Deep understanding of RTB workflows, integrations, and commercial models
- Practical implementation of Adtech Privacy&Compliance Frameworks: MSPA-GPP, GPC,TCF
- Direct collaboration with technical teams and C-level stakeholders in AdTech ecosystem (CTO, CEO, CPO etc)
Olena Rozenvasser
CPO & Privacy Expert
About Olena:
- 5+ years in data protection, privacy program design, and regulatory compliance
- Extensive experience with GDPR, CPRA, TCF, MSPA-GPP, and cross-border transfers
- Conducted audits, DPIAs, LIAs, and contractual compliance reviews for AdTech platforms
- Expert in bridging legal requirements with actual product and engineering realities
- Built a full-cycle privacy compliance projects from the scratch for the teams from 10 to 600 employees (both the product compliance and company compliance side)
- Comprehensive experience in collaboration with InfoSec teams, Auditors, Data Protection Authorities
Story behind BidSafe One
BidSafe One started with a clear goal: help AdTech teams to navigate complex privacy requirements with expert guidance.
We are your trusted partner helping you stay safe, aligned, and ahead in a fast-moving ecosystem. Our foundation is clarity, integrity, and partnership in everything we do.
Backed by international legal training and real AdTech experience, our work bridges the gap between regulation and product reality, helping teams scale with confidence.
Our guiding values
1 Clarity over complexity
We turn dense regulations and technical details into guidance your team can understand and act on immediately.
2 Integrity in every decision
We give honest, responsible advice grounded in what’s best for your product, your users, and long-term trust.
3 Partnership as our standard
We work alongside your team as true collaborators, aligning with your goals and supporting every step with expert insight.
Our AdTech expertise
- Consent & user choice
- Product & integration risks
- Privacy frameworks & regulation
What sets us apart
Real AdTech expertise
We navigate the complexities of programmatic compliance so you don’t have to.
Clear, practical guidance
No vague theory. Just effective steps you can act on immediately.
Direct access to experts
We are a team of experts who truly understand the realities of AdTech.
Proactive support
We stay ahead of compliance changes to spot the risks early.
Let us handle Privacy Compliance so you can focus on growth
Drop your email. We'll handle the rest — without overcollecting your data.